diff --git a/app/config.py b/app/config.py
index 4b6444b..62d863c 100644
--- a/app/config.py
+++ b/app/config.py
@@ -110,6 +110,7 @@ class Config(pydantic.BaseModel):
     custom_footer: str | None = None
     emoji: str | None = None
     also_known_as: str | None = None
+    ga_analytics: str | None = None
 
     hides_followers: bool = False
     hides_following: bool = False
diff --git a/app/templates.py b/app/templates.py
index 34b7f57..028a693 100644
--- a/app/templates.py
+++ b/app/templates.py
@@ -434,6 +434,7 @@ _templates.env.globals["JS_HASH"] = config.JS_HASH
 _templates.env.globals["CSS_HASH"] = config.CSS_HASH
 _templates.env.globals["BASE_URL"] = config.BASE_URL
 _templates.env.globals["TAGS"] = config.CONFIG.tags
+_templates.env.globals["GA_ANALYTICS"] = config.CONFIG.ga_analytics
 _templates.env.globals["HIDES_FOLLOWERS"] = config.HIDES_FOLLOWERS
 _templates.env.globals["HIDES_FOLLOWING"] = config.HIDES_FOLLOWING
 _templates.env.globals["NAVBAR_ITEMS"] = config.NavBarItems
diff --git a/app/templates/layout.html b/app/templates/layout.html
index 0f7774d..3a58e30 100644
--- a/app/templates/layout.html
+++ b/app/templates/layout.html
@@ -1,6 +1,17 @@
 <!DOCTYPE HTML>
 <html lang="en">
 <head>
+{% if GA_ANALYTICS %}
+    <!-- Google tag (gtag.js) -->
+    <script async src="https://www.googletagmanager.com/gtag/js?id={{ GA_ANALYTICS }}"></script>
+    <script>
+    window.dataLayer = window.dataLayer || [];
+    function gtag(){dataLayer.push(arguments);}
+    gtag('js', new Date());
+
+    gtag('config', '{{ GA_ANALYTICS }}');
+    </script>
+{% endif %}
 <meta charset="utf-8">
 <meta http-equiv="x-ua-compatible" content="ie=edge">
 <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
