diff --git a/include/assimp/metadata.h b/include/assimp/metadata.h
index cd7569ffe..3a50e3b58 100644
--- a/include/assimp/metadata.h
+++ b/include/assimp/metadata.h
@@ -313,8 +313,13 @@ struct aiMetadata {
 
         // Set metadata type
         mValues[index].mType = GetAiType(value);
+
         // Copy the given value to the dynamic storage
-        mValues[index].mData = new T(value);
+        if (nullptr != mValues[index].mData) {
+            ::memcpy(mValues[index].mData, &value, sizeof(T));
+        } else {
+            mValues[index].mData = new T(value);
+        }
 
         return true;
     }